Ep. 19 2018 Kate Toon
In this episode, I speak with Kate Toon, SEO extraordinaire, Book writer, copy writer and fantastic mother!
A little about Kate
Kate Toon is a SEO and Copy writing queen of the internet world. She has several businesses which she runs along with a couple of podcasts, FaceBook communities, subscription services and an annual conference.
Kate has also written a couple of books including ‘Confessions of a misfit entrepreneur’ and ‘Wobbly Jim and a Parrot named Sue’.
In the beginning Kate did copywriting for 5 years to earn money while having her Son, however once he started going to school, Kate decided that she didn’t want to swap her time for money anymore. So.... she started to build courses, write books and create communities that she could do once but sell many times.
You can check her out here:
...and see the end of this blog for more links to Kate.
HUGE SEO tips
1. Don’t be scared of it! It drives so much traffic and it’s traffic that converts
2. Is your site fast, how long does it take to load
3. Is it crawlable by google
4. And… does it look good on a mobile device
5. Can I click all the buttons
6. Can I click all the way to the shopping cart
7. Use the language your customers are using
8. Title Tag – blue underlined link on google 60 - 70 characters
9. Meta description underneath the Title Tag
10. Using your key words in the URL, body copy, Heading 1 and Heading 2, Image alt tag
11. Write for humans first and google second
Describe a day in the life of Kate Toon
Each day Kate walks her dog in the morning and listens to podcasts, most mornings takes her son to school.
Starts the day trying to do something that makes her money
Going into FaceBook groups, lives audits
Podcasts to record
Kate tries to clear Mondays and Fridays for creativity or free time
Some days go well and some days you don’t have your mojo.
The best advice your received
Spanish fisherman story….
‘Just because you could, doesn’t mean you should’
Make conscious decisions. Ask yourself, these three questions to help decide:
1. Does it make you happy?
2. Could/Does it make money?
3. Do people want it?
Then decide do I need to do it? Or shall I take a break.
What are you reading and watching
Do you cook?
Not really, crisp dipped in cheese
Marley Spoon is great, and Kate can pretend to be a good cook!
What’s one area of your life you would like to improve?
Get back into something that is not business related, Kate works a lot and she is trying to take back a little time for herself, to enjoy life.
What website have you signed up to recently that you actually read their emails:
SEM rush - https://www.semrush.com/
What’s one piece of advice you would give your pre-baby self?
Stop trying to control everything and let your kid be your kid.
What is the most useful or useless baby item you have?
Bumbo - https://www.bumbo.com.au/
Kate Toon's Bio
Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.
She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.
Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur – which also has it’s own podcast.
She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and is the founder of The Copywriting Conference – Australia’s first dedicated Copywriting Conference.