Ep. 26 2019 - Rachel Chappell from North Shore Mums
In this weeks episode I speak with Rachel from North Shore Mums. We discuss how and why this business started and what it has grown into. Rachel really loves the community feel that she has built from scratch within FaceBook and now a business with a website and all the bells and whistles.
Tell us a little about you, your business (what do you specialize in and how people can contact you) and how you got started?
North Shore Mums started as a Facebook group in May 2012, when Rachel Chappell moved to Sydney’s leafy North Shore with her husband, toddler and new baby. With lots of questions about things like childcare centres, kid-friendly cafes, the best playgrounds and doctors... and only a few local friends to ask, she realised she wouldn’t get the answers from her immediate social circle.
So, on a whim, she created a Facebook group called North Shore Mums, to help her connect with other local mums.
The quick growth of the Facebook group indicated a huge need in the market for information and resources for local mums, so with a background in magazine marketing, Rachel decided to launch her own online business by creating a website.
Just over a year later, in August 2013, she launched the North Shore Mums website to provide a platform where all the common questions and issues could be found in an organised space.
The website features articles by written by local mums, an up-to-the-minute events guide, Directory brimming with fabulous local businesses, a Job Board featuring family-friendly roles, as well as special offers and competitions. It also provides local businesses with a cost-effective advertising platform for reaching local mums.
North Shore Mums has fundamentally transformed the way local mums connect on Sydney’s North Shore. There was a huge gap in the market for information and support for local mums, and North Shore Mums has filled that need.
Now, with over 100,000 monthly website visitors and 30,000 members of the Facebook group, North Shore Mums has established itself as the premier online destination for local families.
Do you use any apps in business that you can’t live without?
Google Drive, Trello, MeetEdgar, Later, Loom, LastPass. On iphone, also canva, typorama, splice & quik for video & photography (social media)
What do you specialize in? let’s go deep into that…
We connect a community of local mums across Sydney’s north shore. Before our Facebook group, there simply wasn’t any platforms or websites aimed specifically at connecting mums or proving that much-needed information about all the fun things to do and local services to support. Seven years later, we have a very active Facebook community with 31k members, and a website with 85k monthly visits.
Where do you go to get your business information and why?
I listen to a lot of business related podcasts for tips and tricks for all things. So when I’m out walking or driving in the car by myself, I try to use this time productively by listening to a podcast. It’s a brilliant way to stay up-to-date with latest trends, developments and insights from business or marketing experts.
What one area of your business you would like to improve and why and how do you propose to do this?
I’m constantly looking at ways to improve efficiency & automate processes with templates and technology.
Some Fun Quick Questions
What do you prefer and why?
Vampire or Ware-wolf? Not really into either! I’d choose a unicorn over a dragon though.
Netflix or Stan? We have both… can’t decide! Always preferred Netflix, though Stan has improved and got a lot better content in the last year
Product based business or Service based business? N/A
CONNECT WITH ME
Facebook Page: @thebusymum
Facebook Group: @thebusymumgroup
LOVE MY PODCAST?
Okay, busy mum! Let’s get real, I mean really real real (is that to many reals). I would lurve to get this podcast out there (in podcast land) so that other business mums can learn from these conversations. As you know, I am on iTunes and I would be forever grateful to get a review on iTunes and the more reviews I receive the more likely iTunes will reward this podcast with a better reach. Here is the iTunes link to help me with a review